The Customer is Always Right...

customers and product

March 1, 2014

The Why

“People don’t buy what you do, they buy why you do it.” Believe, love what you do, people will come.

February 25, 2014

The Customer Journey

It makes me so happy to see this new shift towards customer centric businesses in all facets, with design seemingly leading the charge. Doing some research today, I came across this great resource, The Customer Journey Canvas.* I imagine there are parts of this plan that we’ve worked into our processes: personas, how will people […]

February 12, 2014

The Customer Stakeholder

Working at a bootstrapped startup for six years left me with the bug of consuming as much information as I can on how they tick, which essentially comes down to reading how OTHER startups do business. Given my love of the customer, that’s generally the lens through which I read things…how do other startups view […]